This ad campaign for Rolex, was a challenge to try and sell a product that was one gender dominate to the opposite gender. In this case, Rolex is known to be more of a mans accessory. We turned the tables to gear it towards women, by showing not only successful women in a variety of academic fields but who were also influential.
Since this was a group project, I am displaying my roles in the campaign.
Designing the plan book for client pitches, and a T.V. Spot ad.
Credits: As campaign team effort with Randy Barrera, Halle Schell, Briana Jackson and Kayte Mccolly.
