Christina Villanueva is a first-generation Mexican American designer and illustrator based in Texas, known for her quiet confidence, intro-virtuous nature and artistic depth as sftspoken creative. A UT Arlington alum with a background in visual communications, she blends storytelling, strategy, and personal perspective to shape bold brand identities, packaging, and immersive experiences.
Currently a Senior Designer at PepsiCo | Frito-Lay, supporting 360 campaigns and developing brand identities for brands like Tostitos, Doritos, and Smartfood. Inspired by all forms and avenues of art from tattoos to architecture, fashion to film and music. her belief is that growth comes from daring to fail, disrupt, and evolve