Creating a memorable, immersive, celebratory environment for the Toyota Dealers.
Creating a dynamic sensory experience. A full stimulation of the senses by creating experiential brand zones through product and custom illustrations.
Toyota Gazoo Racing Zone
Electrification Zone
Utilizing the use of projection mapping to bring the illustrations to life and add motion to a static environment.
Illustration process started in procreate as sketch concepts and then full colored in procreate before being brought into photoshop for final touches.
This is simply showcasing my contribution to Toyota - National Dealer Meeting.
Illustrations: Christina Villanueva, Art Direction: Grace Kim, Digital/Motion Graphics: Elizabeth Stegall
Work done while at Czarnowski.
