CHEWY V-DAY KIT
Influencer Kit
Project Type: Packaging | Experience | Illustration
Date: February 2025
Role: Design: Christina Villanueva and Claire Mack, Design Director: Kevin Reeves and Copywriter: Leirum Rivas, Video Animation: Josef Atlastam.
Quaker Chewy brought whimsical charm and heartfelt connection to Valentine’s Day 2025 with its Chewy Valentine Minis influencer kit. Designed for families, the kit reimagined classroom card exchanges through a playful, craft-filled experience featuring illustrated characters, vibrant packaging, and interactive 3D elements.
With customizable supplies and snack-themed touches, it encouraged creativity, social sharing, and quality family time. The campaign delivered over 700K earned impressions (more than double expectations) and sparked retail success, proving that wholesome snacks and imaginative fun make a sweet pairing for modern families.
Work done while at PepsiCo | Frito-Lay
