Team USA Day is an event celebrating the Team Toyota Athletes on their journey to the 2024 Paris Olympic Games. The goal of this project was to highlight the athletes, make it their day. Having a game show style engagement to bring the athletes and Toyota employees together.
Evolutionizing the logo into a more geometric evergreen style logo paired with a complimentary authentic graphic treatment. Having custom authentic hand drawn elements mixed in with more structured pieces. Having activations like illustrated car wraps where the attendees could draw and/or fill in the the design.
Leave A Message car wrap where attendees were encouraged to leave a message for their Team Toyota Atheletes.
Custom giveaway swag bag items like enamel pins, athlete posters with athlete signatures, disposable cups, drawstring bag, mini foam fingers, personalized name tags, product specialist branded t-shirts.
Working with the digital team in adding personalized athlete gifs to the athlete game show intro cards.
This is simply showcasing my contribution to Toyota - Team USA Day.
Graphic Lead: Christina Villanueva, Art Direction: Grace Kim, Digital/Motion Graphics: Elizabeth Stegall
Work done while at Czarnowski.
