TEAM USA DAY
Toyota x Team USA Day Partnership
Project Type: Visual Identity | Illustration | Logo Design
Date: March 2023
Role: Graphic Lead/Co-Art Direction: Christina Villanueva, Co-Art Direction: Grace Kim, Digital/Motion Graphics: Elizabeth Stegall
Team USA Day celebrated Team Toyota Athletes ahead of the 2024 Paris Olympics with an athlete-first approach and interactive game show engagement. Featuring a reimagined geometric logo, hand-drawn graphic elements, and creative activations like illustrated car wraps, the event blended personal expression with brand spirit. Attendees received custom swag bags and personalized touches, including athlete GIFs and signed posters, bringing Toyota employees and Olympians together in a playful, meaningful way.
Work done while at Czarnowski.
