Electrify Expo is an Electric Vehicle Festival traveling to different location across the U.S. featuring a large variety of electric mobility products.
Toyota had the pleasure of participating for the first time ever. Hitting different cities nationwide.
Being able to problem-solve for the brand and its positioning within the Electrify Expo, Toyota Beyond was able to stand out and make a statement.
Creating a brand identity for Toyota - Electrify Expo was somewhat of a challenge. We wanted to showcase the sustainability and good for the earth qualities the electrified lineup Toyota has in the brand. Bringing in a pop of vibrant colors that each represented the four powertrains, with some earth tones like beige and deep greens.
Creating the brand "Beyond" to represent Toyota Electrified.
Toyota Beyond, Beyond Zero, Beyond Limits, Beyond Capabilities, Beyond Imagination.
Attendees were encouraged to scan the QR code located on either two of the small walls or the lenticular panels and take a short quiz that we referred to as the Powertrain Quiz, a persona type of quiz that let's you know which powertrain best fits your lifestyle. Once completed attendees would choose the tote bag of their choice. Screen printed on site with a custom design specific to location.
This is simply showcasing my contribution to Toyota - Electrify Expo.
Work done while at Czarnowski.
